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Search - Brand Leadership: The Next Level of the Brand Revolution

Brand Leadership: The Next Level of the Brand Revolution
Brand Leadership The Next Level of the Brand Revolution
Author: David A. Aaker, Erich Joachimsthaler
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership. For the first time, A...  more »
ISBN-13: 9780684839240
ISBN-10: 0684839245
Publication Date: 3/6/2000
Pages: 368
Rating:
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4 stars, based on 2 ratings
Publisher: Free Press
Book Type: Hardcover
Members Wishing: 0
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