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Brand Power
Brand Power
Author: Paul Stobart
Every day each of us experiences the marketing power and influence of a widely-recognized brand name. When we use Coke as a synonym for cola products, or Kleenex to mean tissue, we reinforce the power of these brands. It is no surprise, then, that companies with established brand names protect and nurture them, and that companies without brand n...  more »
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ISBN-13: 9780814779651
ISBN-10: 0814779654
Publication Date: 12/1/1994
Pages: 271
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Publisher: NYU Press
Book Type: Hardcover
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