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Search - Brand Relevance: Making Competitors Irrelevant

Brand Relevance: Making Competitors Irrelevant
Brand Relevance Making Competitors Irrelevant
Author: David A. Aaker
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand an...  more »
ISBN-13: 9780470613580
ISBN-10: 0470613580
Publication Date: 1/25/2011
Pages: 400
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Publisher: Jossey-Bass
Book Type: Hardcover
Members Wishing: 0
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