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Search - Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Brand Sense Build Powerful Brands through Touch Taste Smell Sight and Sound
Author: Martin Lindstrom
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results. Based on the largest study ever conducted o...  more »
ISBN-13: 9780743267847
ISBN-10: 0743267842
Publication Date: 2/1/2005
Pages: 256
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Publisher: Free Press
Book Type: Hardcover
Members Wishing: 0
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