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Brand Sense
Brand Sense
Author: Martin Lindstrom
ISBN-13: 9780749443719
ISBN-10: 0749443715
Publication Date: 2/3/2005
Pages: 256
Rating:
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0 stars, based on 0 rating
Publisher: Kogan Page Ltd
Book Type: Hardcover
Other Versions: Audio CD
Members Wishing: 0
Reviews: Member | Amazon | Write a Review
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cheermom140 avatar reviewed Brand Sense on + 85 more book reviews
This CD is not an abridged version of the Book "Brand Sense" by Martin Lindstrom. It's a 50 minute audio summary highlighting the most interesting parts of the book. It's part of a series of the best business books summarized on CD. You will find out many interesting things about how the 5 senses are part of selling and why some companies do branding better than others.

It was interesting but I would probably say go for the whole book and not just the highlights.


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