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Brand Storm A Tale of Passion, Betrayal and Revenge
Brand Storm A Tale of Passion Betrayal and Revenge
Author: Will Murray
A text introducing a new perspective on marketing mix and brand definitions, tailored to the new digital age and technological economy. Shows how to help organizations develop their collective psyche and develop a living brand constitution. Includes colorful photographs and diagrams. Publishers error: wrong ISBN printed on the back of the text. ...  more »
ISBN-13: 9780273650959
ISBN-10: 0273650955
Publication Date: 2/15/2001
Pages: 200
Edition: 1st
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Publisher: Financial Times/Prentice Hall
Book Type: Paperback
Members Wishing: 0
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