Branded Nation : The Marketing of Megachurch, College Inc., and Museumworld
Branded Nation The Marketing of Megachurch College Inc and Museumworld Author:James B. Twitchell Branding has become so successful and so ubiquitous that even cultural institutions have embraced it. In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share.Branded Nation uncovers a society where megachurches re... more »semble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers -- and its ranking in U.S. News & World Report; and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue, even franchising their own institutions into brands. In short, says Twitchell, high culture is beginning to look more and more like the rest of our culture. But in perhaps his most subversive observation, he doesn't condemn this trend; on the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences and making it a more integral part of our lives.Savvy, sharply observed, and bitingly funny, Branded Nation is sure to both enlighten and entertain.« less
The Market's bargain prices are even better for Paperbackswap club members!
Retail Price:$20.99 Buy New (Paperback): $15.39 (save 26%) or Become a PBS member and pay $11.49+1 PBS book credit (save 45%)