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A Branded World: Adventures in Public Relations and the Creation of Superbrands
A Branded World Adventures in Public Relations and the Creation of Superbrands
Author: Michael Levine
The head of a celebrity public relations firm offers expert advice on the art of PR and branding — In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-bran...  more »
ISBN-13: 9780471263661
ISBN-10: 0471263664
Publication Date: 3/3/2003
Pages: 256
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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