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The Brandgym: A Practical Workout for Boosting Brand and Business
The Brandgym A Practical Workout for Boosting Brand and Business
Author: David Taylor
The Brand Gym is a refreshingly simple, practical guide to brand management and how it can boost business performance. The book reveals the fundamental differences between winners and losers in the branding battle, illustrated with inside stories from Unilever, Gillette, Apple and others. A programme of eight 'Workouts' will help you rais...  more »
ISBN-13: 9780470847107
ISBN-10: 0470847107
Publication Date: 12/20/2002
Pages: 222
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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