Skip to main content
Swap Used Books - Buy New Books at Great Prices!
How To Swap Books
Sign Up
Search 
Kiosk
PBS Market (New Books)
Book Browser
Advanced Search
Books Posted Today
Member Book Reviews
Award Winning Books
NYT Best Sellers
Amazon Best Sellers
Most Traveled Copies
Club Wish List
Login
Community
Discussion Forums
Book Lists
Blog
Donations
Box-O-Books
Maps
The Eclectic Pen
Fun Stuff
Top 100
Pulse of PBS
Spread The Word
Photo Gallery
Recipes
Club Tag Cloud
Member Testimonials
Help Center
Kiosk
PBS Market (New Books)
Go Shopping
Buy Credits
Buy PBS Money
Upgrade Membership
Gift Certificates
Transfer Credits
Search -
Branding Across Borders: A Guide to Global Brand Marketing
Branding Across Borders A Guide to Global Brand Marketing
Author:
Written by one of today's leading authorities on global branding Establishing and managing a global brandis made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itsel... more »
Author:
Written by one of today's leading authorities on global branding Establishing and managing a global brandis made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itsel... more »
ISBN-13: 9780658009457
ISBN-10: 0658009451
Publication Date: 11/9/2001
Pages: 320
Rating: ?
ISBN-10: 0658009451
Publication Date: 11/9/2001
Pages: 320
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> International >> General
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Marketing & Sales >> Marketing >> Global
