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Branding For Dummies (For Dummies (Business & Personal Finance))
Branding For Dummies - For Dummies Business & Personal Finance
Author: Bill Chiaravalle, Barbara Findlay Schenck
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise...  more »
ISBN-13: 9780471771593
ISBN-10: 0471771597
Publication Date: 12/6/2006
Pages: 384
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Publisher: For Dummies
Book Type: Paperback
Members Wishing: 0
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