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Branding: A Very Short Introduction (Very Short Introductions)
Branding A Very Short Introduction - Very Short Introductions
Author: Robert Jones
Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at...  more »
ISBN-13: 9780198749912
ISBN-10: 0198749910
Publication Date: 8/1/2017
Pages: 144
Edition: 1
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Publisher: Oxford University Press
Book Type: Paperback
Members Wishing: 0
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