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Brands and Branding Geographies
Brands and Branding Geographies
Author: Andy Pike
Despite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international conte...  more »
ISBN-13: 9781849801591
ISBN-10: 1849801592
Publication Date: 10/31/2011
Pages: 384
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Publisher: Edward Elgar Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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