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Brands (Routledge Introductions to Media and Communications)
Brands - Routledge Introductions to Media and Communications
Author: Marcel Danesi
Brands are all around us, part of the fabric of our everyday lives. Marcel Danesi's introduction provides an accessible guide to brands and brand identity, outlining the historical origins of brands and their increasing centrality in contemporary consumer culture. Danesi introduces the origins of brands; naming and brand image; how semiotic the...  more »
ISBN-13: 9780415279970
ISBN-10: 0415279976
Publication Date: 7/7/2006
Pages: 176
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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