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Brands: The New Wealth Creators
Brands The New Wealth Creators
Author: Susannah Hart, John Murphy
From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of "brand experts," this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that...  more »
ISBN-13: 9780814755990
ISBN-10: 0814755992
Publication Date: 12/1/1997
Pages: 544
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Publisher: NYU Press
Book Type: Hardcover
Members Wishing: 0
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