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Breaking Up America : Advertisers and the New Media World
Breaking Up America Advertisers and the New Media World
Author: Joseph Turow
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender,...  more »
ISBN-13: 9780226817507
ISBN-10: 0226817504
Publication Date: 12/15/1998
Pages: 256
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Publisher: University Of Chicago Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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