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Broadcast Advertising Copywriting
Broadcast Advertising Copywriting
Author: Author Unknown
Provides a broad understanding of the basic techniques employed in broadcast advertising copywriting. Elucidates rules of style for commericial writing, offers practical formulas and formats for both radio and TV, and provides abundant examples, ideas and exercises for inspiring creativity and honing skills.
ISBN-13: 9780240800370
ISBN-10: 0240800370
Publication Date: 10/24/1989
Pages: 246
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Publisher: Focal Press
Book Type: Paperback
Members Wishing: 0
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