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Broadcasting, Cable & Beyond: An Introduction to Modern Electronic Media (Mcgraw-Hill Series in Mass Communication)
Broadcasting Cable Beyond An Introduction to Modern Electronic Media - Mcgraw-Hill Series in Mass Communication
Author: Joseph R. Dominick, Barry L. Sherman, Gary Copeland
This text covers the history, structure, economics, effects, programming, technology, and legal environment of the electronic media, showing how it evolved and how it will be affected by future technological developments. Using analogy to explain difficult technical concepts, this text illustrates the fast, complex, intertwined nature of today's...  more »
ISBN-13: 9780070178175
ISBN-10: 0070178178
Pages: 528
Edition: 2nd
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Publisher: Mcgraw-Hill College
Book Type: Hardcover
Members Wishing: 0
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