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Broken Promises: An Unconventional View of What Went Wrong at IBM
Broken Promises An Unconventional View of What Went Wrong at IBM
Author: Daniel Quinn Mills, G. Bruce Friesen, D. Quinn Mills
Once the world's most admired corporation, IBM stumbled badly in the early 1990s. At the depth of the crisis, the company suffered its first-ever operating loss and eliminated nearly 200,000 jobs. What went wrong? Contrary to popular wisdom, the authors argue that the root cause of IBM's difficulties was not that it fell behind in technology, bu...  more »
ISBN-13: 9780875846545
ISBN-10: 0875846548
Publication Date: 6/1996
Pages: 210
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Publisher: Harvard Business School Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 1
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