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Building, Leading, and Managing Strategic Alliances: How to Work Effectively and Profitably With Partner Companies
Building Leading and Managing Strategic Alliances How to Work Effectively and Profitably With Partner Companies
Author: Fred A. Kuglin, Jeff Hook
Changes in the world economic climate have fundamentally altered not only the way products are created, but also the way businesses form and thrive. Large organizations once grew by swallowing whole the smaller companies with which they worked. Now, growth for both large and small companies is fostered and nurtured by strategic alliances. Th...  more »
ISBN-13: 9780814406830
ISBN-10: 0814406831
Publication Date: 3/2002
Pages: 272
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Publisher: American Management Association
Book Type: Hardcover
Members Wishing: 0
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