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Search - Building a Services Brand: Stages, People and Orientations (Working Papers 2002)

Building a Services Brand: Stages, People and Orientations (Working Papers 2002)
Building a Services Brand Stages People and Orientations - Working Papers 2002
Author: L.De Chernatony, Susan Drury, Susan Segal Morn
ISBN-13: 9780704423923
ISBN-10: 0704423928
Publication Date: 12/31/2002
Pages: 38
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Publisher: Birmingham Business School
Book Type: Paperback
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