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Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy
Burning the Ships Transforming Your Company's Culture Through Intellectual Property Strategy
Author: Marshall Phelps, David Kline
Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company" Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the...  more »
ISBN-13: 9780470918210
ISBN-10: 0470918217
Publication Date: 12/21/2010
Pages: 208
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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