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Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales
Business to Business Direct Marketing Proven Direct Response Methods to Generate More Leads and Sales
Author: Robert W. Bly
"Good business-to-business direct marketing is no accident. The second edition of Bob Bly's book helps direct marketers of all experience levels eliminate guesswork. This book belongs on the bookshelf of every direct marketer. Unlike other books, you'll be going back to this one so often it will never gather dust. Cookbooks are helpful, but the ...  more »
ISBN-13: 9780844234724
ISBN-10: 0844234729
Publication Date: 9/1992
Pages: 267
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Publisher: Natl Textbook Co Trade
Book Type: Hardcover
Members Wishing: 0
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