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The Business of Fashion: Designing, Manufacturing, and Marketing
The Business of Fashion Designing Manufacturing and Marketing Author:Leslie Davis Burns, Kathy K. Mullet, Nancy O. Bryant Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, appar... more »el, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. New to this EditionOrganization in relation to the global supply chain: Chapters are logically organized around the current supply/value chain in the fashion industry.
Global fashion industry: The framework of the text is on the global aspect of the fashion industry with examples of international brands and companies.
Evolving role of technologies: From 3D technologies in fashion design to omnichannel technologies in fashion retail, the role of emerging technologies is highlighted.
Corporate social responsibility and sustainability: Principles of CSR for design and marketing are integrated throughout the revised edition including effect business strategies that reflect "best practices" in CSR and sustainability.
Brand strategies: Strategies for the creation and expansion of fashion brands are incorporated.
Design thinking: The use of design thinking strategies as applied to fashion design and marketing have been added.
Integration of home fashion products and accessories: The design, production, and marketing of home fashions and accessories, separate chapters in earlier editions, are integrated throughout the text.
Case studies and industry applications have been updated and expanded throughout the book.The Business of Fashion STUDIO
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