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Business of Image: Visualising the Corporate Message
Business of Image Visualising the Corporate Message
Author: Nicholas Jenkins
Examines the process of design in a business context, as a vital element of a company's marketing strategy. The author covers design basics, the role of the logo and corporate symbolism, how best to use design, the implementation of designs, and how they work in practice.
ISBN-13: 9780749405571
ISBN-10: 0749405570
Pages: 232
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Publisher: Kogan Page
Book Type: Hardcover
Members Wishing: 0
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