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The Business Marketing Course: Managing in Complex Networks
The Business Marketing Course Managing in Complex Networks
Author: David Ford, Lars-Erik Gadde, Håkan Håkansson, Ivan Snehota
The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form.  The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic tha...  more »
ISBN-13: 9780470034507
ISBN-10: 0470034505
Publication Date: 10/23/2006
Pages: 288
Edition: 2
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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