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Business and Marketing for Engineering and Scientists
Business and Marketing for Engineering and Scientists
Author: Tony Curtis
The central contention of this text is that the engineer or scientist requires management skills in order to be truly successful as a complete professional. This book, then, is for the undergraduate and professional engineer or scientist who wishes to have an understanding of modern business concepts and practice. Its distinctive feature is that...  more »
ISBN-13: 9780077078683
ISBN-10: 0077078683
Pages: 351
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Publisher: Mcgraw Hill Book Co Ltd
Book Type: Hardcover
Members Wishing: 0
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