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Business Marketing Management
Business Marketing Management
Author:
This text focuses on decision making and the changes and effects on traditional marketing concepts. This edition contains three new chapters on the Standard Industrial Classification System, physical distribution theory and international marketing. This book should be of interest to degree, postgraduate and MBA students taking courses in industr... more »
Author:
This text focuses on decision making and the changes and effects on traditional marketing concepts. This edition contains three new chapters on the Standard Industrial Classification System, physical distribution theory and international marketing. This book should be of interest to degree, postgraduate and MBA students taking courses in industr... more »
ISBN-13: 9780538849937
ISBN-10: 0538849932
Rating: ?
ISBN-10: 0538849932
Rating: ?
0 stars, based on 0 rating
Publisher: South-Western Educational Publishing
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
