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Business Research Methods with Student CD-ROM
Business Research Methods with Student CDROM
Author: Donald R Cooper, Pamela S. Schindler, Pamela Schindler
Cooper and Schindler’s Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying them...  more »
ISBN-13: 9780072819793
ISBN-10: 0072819790
Publication Date: 7/23/2002
Pages: 640
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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