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Search - Business Research Methods (With Student CD-Rom)

Business Research Methods (With Student CD-Rom)
Business Research Methods - With Student CD-Rom
Author: Donald R. Cooper, Pamela S. Schindler
Cooper and Schindler’s Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme...  more »
ISBN-13: 9780071233187
ISBN-10: 0071233180
Publication Date: 11/1/2002
Pages: 857
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Publisher: McGraw-Hill Education
Book Type: Audio Cassette
Other Versions: Paperback, Hardcover
Members Wishing: 0
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