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Search - The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink

The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink
The Business of Spirits How Savvy Marketers Innovative Distillers and Entrepreneurs Changed How We Drink
Author: Noah Rothbaum
Walk into a liquor store today and you?ll be faced with an unprecedented variety of vodka, gin, whisky, cognac, rum and even tequila. In the past decade, the amount of spirits sold in bars, stores and restaurants has climbed nearly sixty percent. Celebrating the acumen of the businessmen and craftsmen responsible for this phenomenal sales growth...  more »
ISBN-13: 9781609785444
ISBN-10: 1609785444
Publication Date: 3/1/2011
Pages: 210
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Publisher: Kaplan
Book Type: Paperback
Other Versions: Hardcover
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