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Business Unit Strategy (CBI Series in Practical Strategy)
Business Unit Strategy - CBI Series in Practical Strategy
Author: Eli Segev
This book explores strategy from its roots. It focuses on the belief that strategy does no just happen, it is made, this book makes four distinct contributions to dealing with the real issues that managers face: helps the manager to identify the strategy of the business unit; facilitates evaluation of this strategy; aids the analysis of opportun...  more »
ISBN-13: 9780471499930
ISBN-10: 0471499935
Publication Date: 11/6/2000
Pages: 238
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Publisher: John Wiley and Sons Ltd
Book Type: Paperback
Members Wishing: 0
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