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Buzzmarketing: Get People to Talk About Your Stuff
Buzzmarketing Get People to Talk About Your Stuff
Author: Mark Hughes
“There’s fake corporate marketing and then there’s real marketing. This is the real stuff for real people.” — —Ben Cohen, co-founder of Ben & Jerry’s Ice Cream — These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out mark...  more »
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ISBN-13: 9781591842132
ISBN-10: 1591842131
Publication Date: 4/29/2008
Pages: 256
Rating:
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0 stars, based on 0 rating
Publisher: Portfolio Trade
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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 reviewed Buzzmarketing: Get People to Talk About Your Stuff on
Overall, I don't think this book is worth the price I paid new, though a few tidbits in there. More of a "How I did these great things!" than a useful text for someone who wants to get buzz for his product.


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