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CIM 97 INTER MARKETING STRATEGY (Marketing Series)
CIM 97 INTER MARKETING STRATEGY - Marketing Series
Author: Author Unknown
This is an updated edition of the popular workbook, written to match the latest syllabus. It has been written for students studying the "International Marketing Strategy" module in the CIM Diploma; it is endorsed by Trevor Watkins, the CIM Chief Examiner, and contains sample exam questions. The layout of this text is lively and interactive. Each...  more »
ISBN-13: 9780750635820
ISBN-10: 0750635827
Publication Date: 4/27/1998
Edition: 3
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Publisher: Butterworth-Heinemann
Book Type: Audio Cassette
Members Wishing: 0
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