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CIM Handbook of Export Marketing (Professional (Chartered Institute of Marketing).)
CIM Handbook of Export Marketing - Professional Chartered Institute of Marketing
Author: CHRIS NOONAN
The CIM Handbook of Export Marketing is a substantial practical guide to the problems faced by those in the field of international marketing. Readers will welcome the very hands-on approach the author uses to emphasize the practical problems faced by exporting companies when they set up overseas. — In a concise, informative and practical style, t...  more »
ISBN-13: 9780750643467
ISBN-10: 0750643463
Publication Date: 10/12/1999
Pages: 601
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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