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Cableviewing: (Communication and Information Science)
Cableviewing - Communication and Information Science
Author:
This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.
Author:
This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.
ISBN-13: 9780893914660
ISBN-10: 0893914665
Publication Date: 1/1/1988
Pages: 336
Rating: ?
ISBN-10: 0893914665
Publication Date: 1/1/1988
Pages: 336
Rating: ?
0 stars, based on 0 rating
