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Cableviewing (Communication and Information Science Series)
Cableviewing - Communication and Information Science Series
Author: Carrie Heeter, Bradley S. Greenberg
This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.
ISBN-13: 9780893914677
ISBN-10: 0893914673
Publication Date: 1/1/1988
Pages: 368
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Publisher: Ablex Publishing
Book Type: Paperback
Members Wishing: 0
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