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The Campaign Manager : Running and Winning Local Elections
The Campaign Manager Running and Winning Local Elections Author:Catherine M. Shaw, Michael E. Holstein A practical guide on how to run for local political office, covering every aspect of a campaign in chronological order. Catherine Shaw wrote this practical manual on how to run for local political office after ten years' experience in campaigns, including successful runs for Mayor of Ashland, Oregon (her current position). The book covers every... more » aspect of a well-managed local campaign: choosing a staff, laying out advertising, organizing volunteers, fund raising, precinct analysis, canvassing, and use of the media. Included are a variety of sample worksheets-volunteer sign-up sheets, fund-raising activity cards, voter canvass sheets-designed to help first-time candidates work more effectively. The Campaign Manager: Running and Winning Local Elections is a must for local political candidates and their staffs.« less