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Campaigns on the Cutting Edge
Campaigns on the Cutting Edge
Author: Richard Semiatin
The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the individual leve...  more »
ISBN-13: 9780872895799
ISBN-10: 0872895793
Publication Date: 2/29/2008
Pages: 200
Edition: 1st
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Publisher: CQ Press
Book Type: Paperback
Members Wishing: 0
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