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The Carnival Campaign: How the Rollicking 1840 Campaign of ''Tippecanoe and Tyler Too'' Changed Presidential Elections Forever
The Carnival Campaign How the Rollicking 1840 Campaign of ''Tippecanoe and Tyler Too'' Changed Presidential Elections Forever Author:Ronald G. Shafer The 1840 presidential campaign was the first ''image campaign,'' in which strategists portrayed William Henry Harrison as a poor man living in a log cabin sipping alcoholic hard cider, while in fact he lived in a brick mansion and drank only sweet cider; the first time big money was inserted into a presidential campaign; the first time women cou... more »ld participate. It was an era of such historical personages as Susan B. Anthony, Charles Dickens, Abraham Lincoln, and Walt Whitman. While today's electorate has come to view circus-like, big-money campaigns that emphasize style and image over substance as a matter of course, this book shows how it all began.« less