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Cases and Select Readings in Health Care Marketing (Haworth Series in Marketing and Health Services Administration, No 2)
Cases and Select Readings in Health Care Marketing - Haworth Series in Marketing and Health Services Administration, No 2
Author: William Winston, Robert L Berl *Deceased*, Robert Sweeney
Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today?s health care and hu...  more »
ISBN-13: 9780866564298
ISBN-10: 0866564292
Publication Date: 7/5/1989
Pages: 572
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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