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Cause Marketing
Cause Marketing
Author: Joe Marconi
How to build a powerful cause marketing program that wins customer loyalty and boosts profits. — Socially responsible marketing can help a business enhance its brand, increase customer and employee loyalty, differentiate itself from the competition, and boost its profits. Cause Marketing explains how to choose the right opportunity and de...  more »
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ISBN-13: 9780793152582
ISBN-10: 0793152585
Publication Date: 8/7/2002
Pages: 240
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Publisher: Dearborn Trade, a Kaplan Professional Company
Book Type: Hardcover
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