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Book Reviews of The Cluetrain Manifesto: The End of Business As Usual

The Cluetrain Manifesto: The End of Business As Usual
The Cluetrain Manifesto The End of Business As Usual
Author: Christopher Locke, Rick Levine, Doc Searls
ISBN-13: 9780738202440
ISBN-10: 0738202444
Publication Date: 2/2000
Pages: 190
Rating:
  • Currently 3.7/5 Stars.
 5

3.7 stars, based on 5 ratings
Publisher: Perseus Books
Book Type: Hardcover
Reviews: Amazon | Write a Review

5 Book Reviews submitted by our Members...sorted by voted most helpful

nccorthu avatar reviewed The Cluetrain Manifesto: The End of Business As Usual on + 569 more book reviews
Interesting ideas and the future of the Internet as a usefull tool????? Maybe
reviewed The Cluetrain Manifesto: The End of Business As Usual on + 2 more book reviews
I read this book during the hey day of the dot com boom. Gives a good example of the thinking at that time. Has one main point: businesses should listen to their customers..other than that Eh.
Shooter avatar reviewed The Cluetrain Manifesto: The End of Business As Usual on
One of the best books on the Internet economy I've ever read. While some of the information is dated, it is mostly still very valid. My big takeaway from this book: "If we don't tell our customers, someone else will." Highly recommended. I've given away 3 copies of this book to friends and co-workers, and think it's a must-read for anyone who works for a company that sells a product or service over the Internet.
marciamarcia avatar reviewed The Cluetrain Manifesto: The End of Business As Usual on + 270 more book reviews
An amazing way to look at business and modern times. A great read, and a terrific gift.
jdauntless avatar reviewed The Cluetrain Manifesto: The End of Business As Usual on + 112 more book reviews
``. . . a spirted, original and wonderfully irreverent converstatin that will challenge, provke and forever change your outlook on the digital economy.''