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The Clustered World : How We Live, What We Buy, and What It All Means About Who We Are
The Clustered World How We Live What We Buy and What It All Means About Who We Are
Author: Michael J. Weiss
An important and surprising look at what our buying habit say about who we are. Michael Weiss expands on the geodemographics of The Clustering of America with his fascinating look at the sixty-two new lifestyle "clusters" that define who we are by what we buy. Clustering has become a widely accepted business concept throughout the world, reveal...  more »
ISBN-13: 9780316929202
ISBN-10: 0316929204
Publication Date: 12/15/2000
Pages: 336
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Publisher: Little, Brown
Book Type: Hardcover
Members Wishing: 0
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