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Color Strategy: Leveraging color to add and extract value in products and brands
Color Strategy Leveraging color to add and extract value in products and brands
Author: Leslie Harrington
While color is the focus of many books, studies and inquiries, only few attempt to understand how to leverage color as a strategic lever. This research examined the role color plays in product or brand development, as well as, the practices and procedures organizations employ to effectively devise and execute a strategy to leverage color....  more »
ISBN-13: 9783639099614
ISBN-10: 3639099613
Publication Date: 4/16/2009
Pages: 220
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Publisher: VDM Verlag
Book Type: Paperback
Members Wishing: 0
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