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Search - Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity

Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity
Coming to Concurrence Addressable Attitudes and the New Model for Marketing Productivity
Author: J. Walker Smith, Ann Clurman, Craig Wood
This book is about the solution of the current crisis in marketing efficiency and productivity: The old marketing model is broken. And it can’t be fixed. It must be replaced with Concurrence Marketing. Nearly 70 percent of consumers say they are interested in products to shield them from all marketing or advertising. Marketing that rel...  more »
ISBN-13: 9780970451583
ISBN-10: 097045158X
Publication Date: 10/14/2004
Pages: 298
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Publisher: Racom Communications
Book Type: Hardcover
Members Wishing: 1
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