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Commercializing New Technologies: Getting from Mind to Market
Commercializing New Technologies Getting from Mind to Market
Author: Harvard Business School Press
Why did the compact disk enjoy explosive growth while a synthetic substitute for leather succumbed to abandonment just a few years after launch? This book offers a way to take the guesswork out of technology commercialization and improve return on investment made in research. Drawing on dozens of examples from companies around the world, includi...  more »
ISBN-13: 9780071038737
ISBN-10: 0071038736
Publication Date: 9/1/1997
Pages: 336
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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