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Communicating With the Multicultural Consumer: Theoretical and Practical Perspectives
Communicating With the Multicultural Consumer Theoretical and Practical Perspectives
Author: Barbara Mueller
Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campai...  more »
ISBN-13: 9780820481197
ISBN-10: 082048119X
Publication Date: 10/1/2007
Pages: 352
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Publisher: Peter Lang Publishing
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 1
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