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Communication and New Media: From Broadcast to Narrowcast
Communication and New Media From Broadcast to Narrowcast
Author: John Harrison, Martin Hirst
Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization o...  more »
ISBN-13: 9780195553550
ISBN-10: 0195553551
Publication Date: 2/15/2007
Pages: 456
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Publisher: Oxford University Press, USA
Book Type: Paperback
Members Wishing: 0
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