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Communication Research: Asking Questions, Finding Answers
Communication Research Asking Questions Finding Answers
Author: Joann Keyton
This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from one?s research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding...  more »
ISBN-13: 9780073049502
ISBN-10: 0073049506
Publication Date: 4/27/2005
Pages: 416
Edition: 2
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Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Book Type: Hardcover
Members Wishing: 0
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